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The science behind the CP Risk Profiling Suite

Our research team's breakthrough work in Revealed Preferences is transforming how the financial industry understands and serves clients.

Rigorous. Precise. Revelatory.

Understanding client preferences is science, not art.

Our scientific methods can be applied to all essential areas of understanding clients.

Our research team's mission is to unlock how and why clients make decisions with their money, so you can be more relevant and serve them better.

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The Science, explained.

Introducing the Economic Fingerprint™

Capital Preferences has implemented decades of internationally acclaimed and validated Decision Science and Behavioural Economics research to calculate an investor’s Economic Fingerprint™.

The Economic Fingerprint includes an investor’s Risk Tolerance, Loss Aversion, and Economic Rationality, unlocking suitability and personalization in the portfolio selection process.

An investor’s Economic Fingerprint can be combined with their risk capacity and risk required to create a holistic risk profile.

The Capital Preferences economic fingerprint.

Do you swear by your science? We swear by ours.

Shachar Kariv, PhD

Benjamin N. Ward Professor of Economics


Co-Founder, Capital Preferences

He has also served as the Chair of the Economics Department at the University of California, Berkeley - recognized as one of the world's most impactful and influential economics institutions.

Shachar is widely regarded as the top decision theorist and game theorist in the world.

Shachar Kariv, co-founder and chief scientist of Capital Preferences, teaching at Berkeley.

Dan Silverman, PhD

Rondthaler Family Professor of Economics


Co-founder, Capital Preferences

He is a micro-economist (currently on sabbatical) whose research blends economic theory and econometrics to study how public and private policies influence decision-making.

His recent work levers ‘big data’ and novel blends of surveys and experiments to gain insights into the quality of spending and saving choices, especially in the years leading up to and after retirement.

Dan Silverman, co-founder of Capital Preferences, economics professor at Arizona State.

Help your clients make purposeful decisions with their money.